MicroRant: E-Cigs And The News

E-cigarettes exploding/burning: have you noticed that in all the news articles, whether print or online, the make of e-cig is never mentioned? Any other product and the brand is the focus, and rightly so: the buying public should have that knowledge so as to make choices. But not e-cigs. One e-cig blows up and it’s all of them, every type and brand.
The reason, of course, is that it’s a new thing and new things frighten and writing about frightening things give the media revenue. But, as with any new invention being marketed, there will be dodgy companies but also exceedingly good ones. What the public needs is for newspapers and online news to inform it who the reckless e-cig companies are. Not cause panic. Is that asking too much?

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